I was on the phone yesterday with John Davis, and friend and associate from Dallas, Texas. John runs a couple of very successful companies and is one of the brightest people I know when it comes to marketing and business development.

In our discussion we talked about the economy and how it was impacting businesses in nearly every industry across the board. John got me laughing when he said how he got his entire staff together in a meeting and actually took a vote on whether or not they would participate in the recession. Not surprisingly, they all voted not to participate.

Last year John’s business was up 14 percent over the previous year, and this year he’s up 20 percent over that. Why? Because John and his staff have decided to continue to act as if there is no recession. They’re pushing ahead with full steam, marketing as they’ve always done, and continuing to get results.

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