On a regular basis, people who are interested in the TopLine Consultants training ask what we cover in our intensive 4-day workshops. And the answer, very simply, is “A LOT!”.

One of the most important things (in addition to how to attract clients, determine how to best help them, and create systems and solutions that will increase their business and create a very substantial income for yourself, is that of “Positioning” vs “Prospecting”. It’s much better (and more cost-effective) to position yourself as the only viable choice for your prospects to do business with… and to have them contact you… rather than you going through all the prospecting motions and trying to sell them your services.

Here is some “homework” one of our consultants recently submitted. I thought you might be interested in seeing the process and how she addressed it. Much of it is incomplete, but you can get an idea of needs to be done. After completing the assignment we schedule a time to go over the information and help the new consultant fine-tune it to make sure it fits them and their capabilities, and addresses the needs of their market.
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