Yesterday afternoon I was talking with one of my best friends, David Frey, about our business plans for next year. David has several businesses, and all of them are very successful. You may know him as one of the highest money-earners in Send Out Cards, or perhaps his MarriageAdvice.com website, or maybe as the publisher of his super-helpful Marketing Best Practices membership site.
No matter how you know David (or even if you don’t know him), there’s one thing that you SHOULD know, and beneath his gentle and unassuming ways, the guy absolutely ROCKS as a marketer! As you probably know, I’ve been in this business for nearly 46 years, and I’ve become friends with, and hang around, some of who we often refer to as “legends” in the speaking, training, consulting, and book author worlds.
But few people have it together like David. If you ever have the chance to watch, listen to, or learn from David, jump at it with both feet as fast as you can.
So why all the hype about David Frey? Why make such a big deal about this guy?
(I can tell you, he’d kill me if he knew I was writing this stuff about him, so please don’t let him know!)
Here’s why… I mentioned that we were talking about our business plans, and he told me that he has got to make a decision. David has several irons in the fire, and he’s working harder than he wants to. One of his websites (www.MarketingBestPractices.com) has over 71,000 members. If you haven’t visited it, you should… especially if you’re a consultant or business owner looking for ideas you can use in your business, or with your clients’ businesses. Great stuff there!
David wants to really blow this already incredible website into something that is the absolute best it can possibly be. Heck, it has already been recognized as the #1 authority site for the “Top 50 Business Sites that accept Guest Blog Posts.” Not bad, huh?
So in our conversation, we threw out a number of ideas on how to do it… like getting more people to become regular article contributors to the site. I didn’t think much about it, after all, we were just a couple of good friends throwing ideas around.
But (and knowing David, I should have expected this), the next day David sends out an email with this message:
“If you’re interested in guest posting or becoming a regular writer for our site, you can get more information at… http://www.marketingbestpractices.com/write-for-us.
So I click the link and check it out. The guy put up an ENTIRE new web page that outlines the…
Talk about taking an idea and running with it… David did it, and he did it very quickly. If you have some writing talent and want exposure to over 71,000 contacts, check out David’s web page. Sounds like a great deal to me.
So… what can we all learn from David and his latest email and offer?
Well, how about the importance of discussing your plans with someone else? You may have heard it said that when two minds come together, a third mind emerges. That is, ideas flow to you that couldn’t or wouldn’t if you were trying to brainstorm alone. That’s what happened when David and I discussed our plans for next year. Something was said, and that triggered another thought; someone picked up on it and added to it, and so it went until a solid idea resonated with David.
Your Future and Your Success is In Your Hands
How are you doing in this department? Do you have someone that you regularly get together with and discuss your plans or where you want your business to go? Do you belong to a mastermind group or coaching group of some kind? If you answered “no” to either of these questions, you might want to rethink what you’re doing (or not doing). Some of the greatest breakthroughs and most profitable ideas I’ve had have come from these kinds of associations. Same with nearly every other successful entrepreneur I know.
In the case we’re discussing, I just picked up the phone and called David’s cell number, and we chatted about “stuff” for awhile. Nothing of particular importance. Then, as it always happens, our discussion turned to family, business, and eventually where we wanted our businesses to look like next year. Before we even knew what was happening, we were throwing ideas and thoughts back and forth, and David had a significant ah-ha.
Next, David didn’t waste any time putting the plan together. He created a separate web page, wrote the content, then sent an email (I’m assuming to his entire list) with an offer to become a contributor.
How about you? When you get a new idea or thought, do you think about it? Sleep on it? Discuss it with your family or friends (who may not know anything about your business)? Talk it over with other knowledgeable and respected people who are supportive of you and your business? I don’t mean that they always agree with you; it could be that they question you enough to force you to think about all sides of the situation and eventually come up with the decision that you’re totally sold on and that’s right for you.
When it comes to your consulting practice (or your current job or career, if you’re not a consultant), how do you make decisions? Do you have a systematic process? Or do you fly by the seat of your pants hoping that things will turn out the way you want them to?
You are in charge of your own destiny, your financial future, and whether or not you’ll be able to provide the lifestyle you want for your family, the education you want for your children to have, the kinds of vacations you’ll give them, and the quality of retirement you’ll enjoy (or be forced into living).
Life gets by you very quickly. This morning I was talking to Jeremiah Cundiff, one of our consultants. He told me his oldest boy just turned 12, and he can’t believe how quickly time is passing. I know. All my kids are grown and I have 26 grandchildren… and one of them is getting married next month!
The Time You Have With Your Family Is Limited And Goes By Quickly.
My friend, Joel Weldon, told me that while he was raising his kids he thought of the years as “vacations.” So in Jeremiah’s case, he has a 12 year old boy. If his son leaves home for college or a mission for his church at say, 19, Jeremiah has seven more years (or seven more vacations) with him.
Question: How are you spending your precious time? You know, the limited remaining time you have with your family? Are you enjoying the success you want and that you deserve? Are you earning the kind of money you want and need to provide the things for your family that they want and deserve? If not, maybe now is a good time to get in a dark room with your self and ask some very introspective questions and not come out until you have some answers.
David Frey is providing a very unique opportunity to get exposure to over 71,000 people who, if they like what you write, may be candidates for the services you offer. This is not an invitation to solicit those people… it’s an opportunity to get your name and expertise in front of them, and if it resonates with them, they’ll contact you for more information.
I’m passing on David’s information to you because David is a class act. He’s brilliant. He knows how to market. We can all learn a LOT from him. And I can recommend him without reservation.
So if you’re interested in becoming a writer or article contributor and getting in front of a LOT of very targeted prospects, check out David’s offer.
And… as always, please let me know your comments and what I can do to help you move closer to your personal and financial goals.
Martin Howey, CEO
TopLine Business Solutions
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