Aee fter returning home after several days in the San Francisco area spending time with a consultant who is putting together an awesome program that I know will help a number of people in some very significant ways (more about this in another post), the first thing I opened in the large stack of mail on my desk was a package from Nina Hershberger, another consultant who attended our training several years ago.
Nina has been a wonderful friend for a long time, and is one of the brightest marketers I know… always coming up with new ideas, but more importantly, putting the ideas into action. (I’ll share more about what she does and how it works for her in future writings.)
One of the things that immediately jumped out at me in Nina’s package was a copy of her new book, “30 Minute Marketing: 101 Ways To Wow Clients, Customers, And Patients In Less Than 30 Minutes.”
I thumbed through the book’s pages and found a treasure trove of ideas that any business can use to increase their lead flow, improve their conversion rates, and keep their customers and clients happy, buying more, and referring their friends, colleagues, and associates to them.
Each tip is short, to the point, and readily implementable with very little time, effort or money involved.
As I filed through the pages and got to the front of the book, I saw the note that Nina wrote to me giving me credit for helping her get the idea to get her book written. (Very nice, Nina… thank you!)
This is Nina’s own, original book… not a rewrite of the book that our consultants get in their TopLine training. I immediately called Nina to thank her and learn more about how she came up with the idea for the book, how she put it together, and how she got it printed.
To Nina’s credit, she did the whole thing on her own, inspired somewhat by our conversations and what she learned from working with me, but in actuality, I had nothing to do with the creation of the book.
That’s what I mean by Nina taking action and getting things done. No extensive research, no trying to figure it out, no reinventing the wheel, no excuses; Nina just gets an idea and goes to work on that ONE idea (not a dozen ideas at the same time), gets it done, and moves on to the next idea. She’s a real inspiration to me and to the consultants who know her and work with her.
You can learn more about Nina and some the services she offers by visiting her website at www.MegaBucksMarketing.com. (This is not an affiliate link, and I do not receive any compensation or payment from anything Nina does or sells. I am merely providing this information so you can get ideas from what other consultants are doing, and if you are interested in learning more, how to get in touch with them.)
So what about you? How are you doing? Do you have your book done yet? If you’ve been through the TopLine training, you have gotten a book that has been ghostwritten for you.
All you have to do is make a few changes to it, rewrite part of it or add your own examples to it if you like, and get it printed. It’s so easy, and is one of the best positioning tools you can have to establish your credibility with your prospects and clients.
If you need help with your book (or with any of your other marketing or client development processes), please let me know. I’ll personally work with you to help you get things on a path that will produce quick results for you and enable you to start bringing in newfound revenue and profits for your clients, and personal income for you.
Martin Howey, CEO
TopLine Business Solutions
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