The other day my friend, Ray Edwards, posted his “Copywriting Cheat Sheet” on his website. It’s the exact method he uses to create results-producing direct-response copy for some of the best-known marketers as well as for his personal non-marketing clients. With Ray’s permission, I have reposted it here.
If you’re looking for a proven “formula” that can not only help you get
started if you’re having a difficult time with what to write, but that can guide you step-by-step through the entire copywriting process, this graphic may be just what you’re looking for.
I don’t know that Ray (or anyone, for that matter) could have made it more simple or easy to follow. Personally, I have been writing my own sales letter, website, and email copy for more than four decades, and have written 25 published books and countless articles and white papers, and still learned some valuable shortcuts from Ray’s Cheat Sheet.
This is something worthy of printing out and putting in front of you whenever you need an idea of what to write, what elements to include, or in which order to put the various components.
I highly recommend that you check out Ray and his work as www.RayEdwards.com. He’s a top-notch copywriter, a great friend, and knows the work our consultants do very well having been through our training himself.
Disclaimer: I have no interest in anything that Ray promotes or sells, and I receive no compensation, commission or remuneration for anything you may purchase from him. I am simply passing this information on to you because I think it is absolutely brilliant, and because even with my own extensive experience in writing results-producing copy, I have been impressed enough with Ray’s simple layout to print this out for myself, and thought you might benefit from it as well.
I’m very interested in what you think and how you can see yourself using this information, so please let me know. And as always, please let me know what I can do to help you move closer to your goals.
Martin Howey, CEO
TopLine Business Solutions
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