How Top Copywriter, Ray Edwards, Consistently Creates Results-Producing Direct-Response Copy For Multi-Million Dollar Launches and Product Sales

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The other day my friend, Ray Edwards, posted his “Copywriting Cheat Sheet” on his website. It’s the exact method he uses to create results-producing direct-response copy for some of the best-known marketers as well as for his personal non-marketing clients. With Ray’s permission, I have reposted it here.

If you’re looking for a proven “formula” that can not only help you get

Free One-Page Copywriting Cheat Sheet [Info-Graphic]

started if you’re having a difficult time with what to write, but that can guide you step-by-step through the entire copywriting process, this graphic may be just what you’re looking for.

I don’t know that Ray (or anyone, for that matter) could have made it more simple or easy to follow. Personally, I have been writing my own sales letter, website, and email copy for more than four decades, and have written 25 published books and countless articles and white papers, and still learned some valuable shortcuts from Ray’s Cheat Sheet.

This is something worthy of printing out and putting in front of you whenever you need an idea of what to write, what elements to include, or in which order to put the various components.

I highly recommend that you check out Ray and his work as He’s a top-notch copywriter, a great friend, and knows the work our consultants do very well having been through our training himself.

Disclaimer: I have no interest in anything that Ray promotes or sells, and I receive no compensation, commission or remuneration for anything you may purchase from him. I am simply passing this information on to you because I think it is absolutely brilliant, and because even with my own extensive experience in writing results-producing copy, I have been impressed enough with Ray’s simple layout to print this out for myself, and thought you might benefit from it as well.

I’m very interested in what you think and how you can see yourself using this information, so please let me know. And as always, please let me know what I can do to help you move closer to your goals.

Martin Howey, CEO
TopLine Business Solutions


10 Comments for this entry

  • Jayant hudar says:

    Dear Martin,
    excellent resource.. Great cheatsheet for copywriting.
    Thankyou.. You just keep giving off great stuff..
    Jayant hudar

    • Martin Howey says:

      Thanks Jayant… Glad you liked the tempate, and hope you can get some good value from it. Hope you’re doing well and that things are going great for you in India!

  • Angel says:

    Great find Martin! My wife is going to love this (she’s the copywriter).

    Thanks for sharing.

    • Martin Howey says:

      Yes, I remember you saying your wife is the copywriter. I hope she finds good value here. Ray is a dear friend, and I respect his work tremendously. I really like his template… makes it SO easy!

  • Bob Dyer says:

    Nothing but value- thanks Martin. How are the consultant books coming? Not that you don’t have enough on your plate.

    Warmest regards,

    • Martin Howey says:

      Thanks Bob. The books are coming along “okay.” Not as fast as I thought at first. We’re on our third transcriber now. It takes time to get these things transcribed, edited, formatted, and printed. I’ll let you know when we get closer.

  • Martin,

    You keep giving us more on a daily basis. Thank you. Now get some sleep!

    Love you!


    • Martin Howey says:

      Thanks Steve. I appreciate your comments. It’s guys like you that keep me motivated and always looking for new things to pass on. Why? Because you actually DO something with what you get from me. And the results you get for your own business and for your clients’ businesses are a direct reflection on the action you take. Oh, that more people were like you.

      And… as far as getting some sleep. Not sure what that means. I really don’t have time for whatever that is… have another article to write!

  • One more great tool to add to the many you have already provided. Thanks, Martin!

    • Martin Howey says:

      Thanks, Patti… I appreciate your comment. You always have great ideas and I have no reservations recommending your services as a consultant to any business who is interested in growing their bottom line profits.

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