Well, it’s Day Two at the Kevin Nations “Big Money From Small Events” seminar in Las Vegas. Again, we covered a LOT of material… good ideas, concepts and strategies that can make a huge difference in the way any business operates.
I’ve known Kevin for more years than I can remember, and every time we’ve talked over that time, I’ve come away with an idea or two that I could find a way to incorporate into my business and make it operate better, smoother, more effectively or more profitably.
Today’s session in this three-day event was no different. One of the biggest take-aways I got was a simple question that Kevin posed. He asked, “What are the names of the people you’re going to let down while you’re trying to get your act together?”
The idea was, that if we have a product or service that can benefit others and we don’t get it out into the marketplace and in front of them so they can at least have the option of taking advantage of it, that we are depriving (even cheating) them of the benefits and advantages that they could otherwise have.
Kevin then posed the question another way, this time in the form of a scenario. He said, “Suppose you were to knock on the doors of your prospective customers (the ones who could benefit from the product you sell or the service you provide) and apologetically said, ‘I’m sorry, you aren’t going to be able [insert your benefit here] (example: quit the job you dislike so much, be able to send your kids to the schools that you would like to, fund their advanced educations, have the money to take care of your aged parents, or fund your retirement program) because I didn’t get my product into the marketplace because I couldn’t decide on [insert your excuse here] (example: what color to make my website).”
That was a sobering thought for me. How many times have I delayed introducing something that I know could have a beneficial effect on my prospects or clients because I was indecisive about a certain thing, or because I simple procrastinated? It’s happened more than I care to admit, and I know it’s happened to almost everyone.
Are you “forcing” your clients to buy inferior products or services?
Another thing Kevin said was that if our product or service truly is superior to anything on the market and we fail to get it completed and introduced to the market, and someone has to buy a similar product or service from a competitor, that we are, in effect, giving them no other option but to buy an inferior product… and we have done them a huge disservice.
This ONE concept… thinking about the names of the people I didn’t (or couldn’t) help because I let some other less important activity keep me from getting my product or service to market, changed my life on the spot. Why? Because two years ago I was diagnosed with Stage IV cancer and at one point was given just 2-3 days to live. I underwent radical chemotherapy and radiation treatments and surgery. Miraculously, I was able to get past it (at least, for now). But for 22 months I laid flat on my back unable to work or do much of anything… and unable to serve people who I knew needed and could use what I had spent 45 years learning, honing and perfecting… things that could change their lives for the better.
During those months of recovery I asked myself what I would do if I were given another… a second chance. How would I change things? What would I do differently? A lot went through my mind, and I did make some changes. I looked back on the number of people who have embraced the TopLine consultant’s system and are using it to make some very significant incomes for themselves and their families, and at the same time help their clients do the same, that I had brought a lot of value to them. But I also realized that there are so many people who could still benefit from what we offer that I haven’t given the opportunity.
I knew I had to pick up the pace and get into action… it was an obligation I had because I had been given so much. Then when I heard Kevin ask us to put the names of the people we “chose not to serve” because we procrastinated or took too long to get the message to them because we were trying to decide on our website colors or some other petty thing, it was life changing for me.
My cancer is back. I’m in the fight again. It will never completely go away. I know I am a ticking time bomb. I know that my time is limited. How much time? I don’t know. But you’re no different. None of know when our time is up. The question is, what are we… you and me… what are we going to do with the time we have, and how are we going to fulfill our obligation and responsibility? I know what I’m going to do… and I’m doing it now.
So what about you?
So what do we learn from this? Get stuff done! No more procrastinating. No more “reasons”. No more excuses. Our (yours and my) time to do our work is very limited; none of know when it will end. If you’ve been blessed enough to have been “given” certain information, knowledge or expertise that can help, benefit, or advantage others, then you have an obligation and responsibility to do everything you can to pull out all the stops and get it in front of them so they can make an educated, informed and knowledgeable decision as to whether or not they want to take advantage of it.
Notice that I didn’t say sell, pressure, strong arm, or coerce them, I said get it in front of them so THEY could make the decision that they feel is right for them. Big difference.
As always, I’m very interested in your comments and thoughts. Please let me know your experiences and what you’re doing to take quick and decisive action so all who can benefit from your efforts has the opportunity to do so.
Martin Howey, CEO
TopLine Business Solutions
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