How To Attract More Clients And Customers And Improve Your Sales And Profit Margins Without Spending A Dollar More On Advertising
December 18, 2008
There are only two reasons any business (including you) advertise…
To either get someone to buy the products or services you’re offering, or…
To generate interest in potential customers so they will contact your business (either call or visit you) to obtain information that will enable them to make a buying decision.
The Loyalty Of The Customer
December 18, 2008
Customers make an interesting study. It seems that they always want the very most for the very least they’ll have to pay. They are ruthless, selfish, demanding and disloyal.
You know the story. You’ve done business with someone for several years and they’ve been good customers. You’ve given them the best service possible and you think they are your customers for life. [Read more]
How To Get More Customers
December 18, 2008
Line up 100 business owners and ask them what they would like more of and the overwhelming majority of them would most likely say they wanted more customers. They would like to have more people buying the products and services they sell from them.
How Much Are You Worth?
December 17, 2008
You are in business for yourself. That is, you may own your own business, or you may be associated with another company or firm either as an employee, a partner or an independent contractor. Your working agreement or arrangement doesn’t really matter.
Why People Buy
December 17, 2008
People don’t buy for the sake of owning a certain product or service. Rather, they buy because of the benefits they will receive as a result of owning that product or service. The example that has traditionally been used to illustrate this point, is that one year, a quarter of a million quarterinch drills were sold, and not one person that bought a drill wanted a quarterinch drill. Instead, they bought the drills because they wanted the benefits the drill could provide… a hole.
For Real Business Success, It’s Action That Makes the Difference
December 17, 2008
When you read, hear or otherwise experience a new idea that may have the potential to help you grow your business or improve your personal life, it’s very important to keep an open mind. Try not to judge or cast the ideas aside too quickly because they don’t sound good, they’re not part of your personality or makeup, or because you may have heard them before.
Get Your Customers To Make Larger Average Purchases
December 17, 2008
Increasing the average transactional value of your customers’ purchases – getting them to spend more money when they buy something from you, happens to be the quickest and easiest way there is to increase your profits. One of the things that continually amazes me is the number of businesses that have extensive and expensive plans in place to acquire more customers.
The Main Purpose Of Your Business
December 17, 2008
When you have an effective system that will allow you to profitably get and keep quality customers that will return to do business with you over and over again, and then actively and enthusiastically refer you to others, your business will produce more profits than you can possibly imagine. And then everything else falls into place.
How To Use Simple Ideas To Grow Your Business
December 16, 2008
If someone could wave a magic wand and suddenly change something about your chosen profession or business, what one thing would you have them change? Would you have them provide you with an easier way to contact more, betterqualified prospects? And would you want those prospects as well as your current customers to view you as even more of a professional, or maybe even an “expert” in your field?
Five Types of Salespeople
December 16, 2008
Think of the word, “Professional.” What image comes to your mind? Do you visualize a doctor, a dentist, a lawyer, or perhaps the president of a large corporation? Did the image of the owner or manager of they business you operate cross your mind? What criteria do you use to define a “professional?” What about other people – your customers, for example? How do you think they define a “professional?”
