My Friends’ New Book… A Good Read

The other day, the well-known book publisher, John Wiley & Sons, just released “Gravitational Marketing”, an excellent book on business marketing. Written by three of my very good friends, Joel Bauer, Travis Miller and Jimmy Vee, the book gives some great advice on what any business can do to increase the effectiveness of their marketing and to enhance their revenues and profits.

I was honored and frankly, flattered, to be referenced along with a number of other well-known and very successfull marketers as an Expert Resource when they wrote on page 44:

“Martin Howey, a man we like to call a friend, is a genius. He is responsible for helping thousands of people realize the full potential of their skills and talents by becoming business consultants. His consultants help small business owners take their companies to the next level and create uncommon success. He is the trainer’s trainer. His wisdom and experience is unparalleled. Martin is the author of several books including How to Start, Run, and Profit from Your Own 7-Figure Consulting Practice. One of Martin’s most powerful secrets is the use of endorsed mailings.”

Pretty flattering, isn’t it?

You may be wondering why I would take the time to tell you this… to blow my own horn, so to speak.

Why? To build myself up in your eyes? To boast? To brag about the fact that someone thinks I’m a “genius”?

Not at all. That’s not my style. Anyone who knows me knows I would never do that. I’m more of a quiet, reserved and to-myself person. I don’t brag about my accomplishments or successes. It’s just not in me.

So why, then? Why do it now and run the risk of turning someone off by making them think I am full of myself?

The answer is very simple.

It’s all about endorsement.

You see, it’s not what I say about myself that counts. If I say it, I’m bragging. And you could see right through that.

What not really what other people say I can do either. That could be speculation.

What REALLY counts… and the ONLY thing that counts is what other people say I have done for them. You see, that’s proof. That’s verifiable. That’s tangible. You can see it, measure it and quantify it. And that’s so much different than just hollow words.

This concept doesn’t just apply to me. It applies to you, the business you’re in, and every other business or venture you can name. It’s all about value. Not value that you bring up. It’s about endorsed value… value that the people (clients, customers, patients, policyholders, whatever you call the people you do business with) say YOU HAVE DONE for them or others.

When they say it, it’s not bragging. It’s a statement of fact.

This is a very important business principle that very few business owners realize, understand and capitalize on. And it’s just one of many things we teach our consultants to use when working with their clients.

When business owners get other people to say quantifiable, verifiable and factual things about what their business has done for them, the game is over for their competitors.

Take out your Yellow Pages and open up your newspaper. Take a look at the ads and see how many of them have testimonials or endorsements from their clients. Betcha can’t find too many… if any. What about a written comment along with a picture of the person who said it? Don’t tell me. I already know the answer.

Get people to talk about you. Get them to tell others what you have done for them, how you’ve benefited them and how much they appreciate it. When you’ve got that going for you, momentum is on your side and it’s a free ride.

That’s what Joel, Travis and Jimmy have done for me with their endorsement of me as an Expert Resource. I don’t have to say it. They’re doing it for me. And it has tons more credibility coming from them than it does from me.

Want to learn how to do that for yourself? Want to discover how to be written up in publications such as the Wall Street Journal, USA Today, Success Magazine, Inc Magazine, Entreprenuer, Forbes and others? How about appearing on CNN, MSNBC or your local television and radio programs letting business owners in your community know of the value that you can bring to them and their businesses?

But it’s more than just exposure. It’s about creating such a compelling story that business owners come out of the woodwork to seek you out to learn more about what you can do for them and practically beg you to work with them.

That’s what we teach our consultants to do in our TopLine Business Solutions Consultant’s Training Workshops.

It’s about taking the experience you now have… either experience in business or in life… and coupling it with our very intensive training and support and then visiting with business owners who are waiting to meet with you to hear your message and then depositing the checks they write you into your bank account.

Notice that I didn’t mention “counting your money.” No need to do that. Why? Because that’s what poor people do. They count their money to make sure they have enough to pay their bills. That kind of activity is not part of TopLine’s game plan.

When you meet with the CONFIRMED APPOINTMENTS we provide you… business owners who are prepared to meet with you and who are counting the minutes… and then show them how to exponentially grow their bottom line profits using the very low, even no-cost, tested and proven methods that we teach you… believe me, you will have no need to worry about counting your money. For sure, you’ll have enough to pay your monthly bills… and have plenty left over to enjoy many of the luxuries you’ve always wanted.

Right now we are introducing a completely new program that will furnish you with between 20 and 40 CONFIRMED APPOINTMENTS per month… the kind I just mentioned. We simply have so much business, so many enquiries, so many people who want, need and are willing to be on a waiting list to get our help that we can’t get to all of them.

I know what this sounds like. Hype. Right?

Well, it’s not. It’s the absolute truth.

Our next training will be held in Phoenix, April 28th to May 1st. We still have two seats available. If you are interested in learning how you can generate an income of $240,000.00+ a year working less than 40 hours a week and doing something that’s fun, enjoyable and that you’d be proud to tell you mom about, then give Chad a call at 480-461-1866. He’ll fill you in on all the details including our very unique financing program.

Once these two remaining seats are filled the price increases by $2,500 for the next session so don’t waste any time. This is absolutely one of those things that you MUST check out if you’re not where you want to be in your career or financially. You have nothing to lose by checking it out… but you just may have a whole new financial and time freedom that you didn’t even know existed.

Go ahead. Pick up the phone and give Chad a call at 480-461-1866. He’ll be glad to visit with you and make sure you have all the information you need to make the decision that’s right for you.

Then pick up a copy of Gravitational Marketing. Read it and see what some of the brightest marketing minds in the business have to say. I know you’ll enjoy it.

Martin Howey, CEO
TopLine Business Solutions