I just received an email from one of our top consultants. It’s a conversation he had with someone who was considering attending our TopLine Business Solutions “7-Figure Consultants Bootcamp”. He had a few questions about our training, our support, and what kinds of results he was getting from his consulting business. Here’s how it went:
I am considering attending Martin Howey’s training program, and his office offered your name as someone I could possibly speak with regarding the training. I understand your time is valuable, so I will attempt to be brief. If you wouldn’t mind answering a few questions I have, it would be greatly appreciated.
1. Did you feel the training offered was worth the price you paid?
Yes I did. In fact it took me a few months to make the final decision. I can say without reservation I received more value than I paid for. I would also add that Martin has continued to make himself available to me with any questions or ideas I’ve had. So to summarize after the program he has continued to mentor me and never ask for anything in return. In fact it was me who called and offered to be a testimonial because I want to give back and help other make a good decision. I’ve had good times and bad… and when I had bad times I have called Martin and he helped me get over the hump. So I could not ask for more.
2. Do you feel that the program is all encompassing regarding the consulting business? (Do you feel that you were armed with enough information when you left to successfully run your own business?
Martin majored on the execution of his program outline. When I finished the program I started immediately using 2 of his strategies and executing the way he suggested. You will have more options than you can conceivably do yourself… you will get to pick the 2 or 3 strategies that fit you best and go from there.
3. If you were to start over would you retake this course?
No question… it was a great move at a great time for me and I would do it again. I have built a successful six figure consulting business that expands and contracts when I want it too.
4. Is there any advice you could provide to someone considering taking this course or entering this business?
The secret to the program is really not Martin… it is you!
He will equip you and provide you with everything you need (and even more) to be successful. But you have to execute.
PS As a side note… this morning I spoke to a group of 50 business owners about how to grow their business. I got in front of those people using the COI strategy I learned from Martin and using one
of his white papers (4 Primary Ways to Grow Your Business). I met for lunch with one of the attendees and he made the decision to come on board as a client for $3,000 per month with an expectation of 12 months. So there you have it… that is real world!
Thank you in advance for your time and your answers, it is truly appreciated.
Well, that was very nice of that consultant to take the time out of his schedule and write back to the investigator. The fact is, many of our consultants will do the same thing. Why? Because they’re getting results!
And the consultant was right… the secret to being successful in this business is not me – it’s the individual him or herself. I’ve trained well over 3,000 people how to start their own consulting businesses, I’ve personally worked with many of the Fortune 500 companies, and I’ve written 28 books and authored numerous printed, audio and video training courses. The success I’ve had in this business is significant and very well known.
But it’s not my success that makes people successful. Yes, I do spend a tremendous amount of time working with, training, and supporting our consultants making sure they have everything they need to create their own very lucrative consulting practices. But if they don’t execute… if they don’t apply what they learn… then all the time, all the manuals, the templates, calculators, strategies, reports, and follow-up support we provide won’t do a bit of good. It’s not so much what you have or what you know that counts, it’s what you take action on… it’s what you implement that will make all the difference in the world.
Let’s go back for a second and look at the PS in that consultant’s email. He said he spoke to a group of 50 business owners using the COI strategy he learned in his TopLine training. What that means is it cost him absolutely NOTHING to get in front of those 50 people… his marketing costs were ZERO.
Next, he used one of our reports (or white papers) as his text or curriculum. So there was very little preparation that had to be done on his part.
Then he met with one of the 50 attendees who has committed to work with the consultant at a rate of $3,000 for 12 months.
So let’s put some numbers to the equation. 50 attendees; one client = 2% conversion rate. (Keep in mind that the presentation was just that morning, and the conversion took place over lunch that same day. There are still 49 attendees that didn’t buy – yet. We don’t know what the rest of the day or the following days have or will convert.)
So that one client at $3,000 per month for a 12 month commitment nets $36,000 for the year. If he were to convert just 3 out of the 50, that would be a 6% conversion, and at the same monthly amount it would net him $108,000 in annual income. Not bad for a 90 minute presentation and working with just 3 clients. That could easily be done part time.
Now, what could happen if he did one event like this every other month? He would hold 6 events per year, and with the same conversion (one person per event at $36,000 each) he would net $216,000 in annual income. How difficult would that be? At one event every other month, he has 60 days to round up 50 people to attend. But again, remember… all we know at this point is that the presentation was in the morning, the conversion was over lunch, and we have no idea what has transpired since then with the other 49 attendees.
So what about you? How are you doing? Are you able to make these kinds of numbers in your business or on your job or present employment? And do you have the time away from your work to enjoy what this life has to offer you and your family? In this consultant’s case, working with 2, 3, 4, or 6 clients still is not full-time work. There is plenty of time to pretty much do what he wants, when he wants to do it.
So if you’re not happy with where you are income-wise, time-wise, security-wise, or satisfaction-wise, we should talk. You may find out just how easily, quickly, and inexpensively you can improve every one of those situations.
Martin Howey, CEO
TopLine Business Solutions
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